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Myr rb9x

Soft Comfort. Serious Traction.

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Built to last. Business as
a force for good.

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Rover 2 Mid RB9X GTX

Built light, built tough. With a PFAS-free GORE-TEX® membrane and aggressive outsole, Rover Mid delivers superior traction and all-day comfort in shifting conditions.

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Rover 2 Mid Men's RB9X GTX - Black
Rover 2 Mid Men's RB9X GTX - Black
Rover 2 Mid Men's RB9X GTX - Cedarwood
Rover 2 Mid Women's RB9X GTX - Black
Rover 2 Mid Women's RB9X GTX - Cedarwood
Rover 2 Men's BUGrip GTX - Ocher
Rover 2 Men's BUGrip GTX - TrueBlack

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hiking shoes

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Järv RB9X 

Run with a great traction

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Trail running shoes

It's not about being perfect but about doing the right thing when we know what the right thing is.

Our promise to you

Great shoes. Fair conditions. Radical transparency.

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We’re in it for the long run.
and so is our gear.

While most private companies put the shareholders’ interest solidly first – Icebug choose to highlight Nature, Society, Customers, Employees, Suppliers and People involved in the supply chain.

Owner's Directives