Unless we close our eyes real hard, we know that we need to take action immediately not to put ourselves, all humans and the rest of the planet in extreme jeopardy
The starting point is very simple: You can’t save the planet by buying Icebug shoes – or any other product for that matter. Consumption consumes resources. But if you indeed need a pair of shoes, we’re doing what we can to reduce the environmental damage (no consumer goods are really environmentally friendly, so that’s a term we should never use).
Icebug’s mission is to be a leader in transforming the industry, and indeed business as such, to become fully sustainable. That’s a tall order for a small independent Swedish brand in a dirty business. It will require cleaning up our act properly, sharing and co-operate on how it can be done, and make it easier and more fun to make better choices.
To get maximum effect we’re focusing on minimizing negative impacts of making our products, while still making sure that we’re making things which people really need and that they will last a long time. And then what’s left of CO2 footprint we will off-set with a surplus. Our pledge: Climate positive 2020.
We’re not perfect, but we can’t wait with talking about what we plan to do until we are
We’re not perfect, but we can’t wait with talking about what we plan to do until we are. We will be transparent about success and shortcomings – just ask. It’s time to hold us (and others) accountable, and this part of our website is meant to develop. Your input on what you want us to talk more about or dig deeper in will help us make it useful for real.
If we can prove to other giants in the industry that this is actually good for the business, then we have made a real impact