Unless we close our eyes real hard, we know that we need to take action immediately not to put ourselves, all humans and the rest of the planet in extreme jeopardy
The starting point is very simple: You can’t save the planet by buying Icebug shoes – or any other product for that matter. Consumption consumes resources. But if you indeed need a pair of shoes, we’re doing what we can to reduce the environmental damage (no consumer goods are really environmentally friendly, so that’s a term we should never use).
Icebug’s mission is to be a leader in transforming the industry, and indeed business as such, to become fully sustainable. That’s a tall order for a small independent Swedish brand in a dirty business. It will require cleaning up our act properly, sharing and co-operate on how it can be done, and make it easier and more fun to make better choices.
To get maximum effect, our focus is to minimize negative impacts in the making of our products while still producing long lasting, essential footwear. What's left of the CO2 footprint, we offset with a surplus. Our pledge: Climate positive 2020.
We're not perfect, but we can’t wait to act until we are.
We're not perfect, but we can’t wait to act until we are. We are transparent about our successes and shortcomings - just ask. It's time to hold ourselves (and others) accountable. Your thoughts and questions will aid in our pursuit of leaving the earth better than we found it.
If we can prove to other giants in the industry that this is actually good for the business, then we have made a real impact