Good News!
Good News!
Together, We Make a Difference
The future may sometimes seem daunting, but there’s always progress to celebrate! Here are five key areas where we've made strides this year—and more good news is on the way.
1. The World’s First FSC®-Certified Shoe Collection
We aim to reduce the use of petroleum in our shoes and favor sustainable natural materials instead. Through relentless work with the Forest Stewardship Council (FSC) and a group of smallholder farmers in Thailand, we've created a supply chain for sustainably grown natural rubber. And now it’s here: the world’s first FSC-certified shoe collection!
(FSC-certified under license code FSC-C173562)
2. 100% PFAS-Free
PFAS, the so-called “forever chemicals,” have been widely used in products like cookware and outdoor gear. With new regulations phasing out PFAS, we've fully transitioned to using PFAS-free GORE-TEX membranes. These offer great performance and are better for the environment.
3. 100.000 Euro for Forest Conservation
This Black Friday, we raised 100.000 euros to donate to organizations working to preserve natural forests in Sweden and beyond. Huge thanks to everyone supporting groups like Naturarvet and Cpaws in their vital mission to protect biodiversity.
4. Pushing the Industry Away from Petroleum
Our new running shoe, Järv RB9X, hasn’t yet been released, but it won an international sustainability award in May. This high-performance shoe incorporates a significant share of biobased materials, marking a step toward reducing reliance on petroleum-based components in the footwear industry.
5. Three Years with Fair Wear Foundation
Icebug joined the Fair Wear Foundation in 2021, becoming one of 80 companies from 10 European countries working together for better conditions in the clothing and footwear industry. Through our commitment to Fair Wear Foundation, we demonstrate that as customers, we care, demand fair wages that factory workers can live on, and contribute to lasting improvements.
As a customer, you can also make a difference—buy from brands that collaborate with organizations like Fair Wear and regularly audit working conditions. If a product seems too cheap to have been produced fairly, choose something else.
No one can do everything, but we can accomplish a lot together. Thank you for supporting Icebug on this journey!
We use our business to do good
At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.
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