Icebug’s latest test winner

Icebug has been developing market-leading traction for over 20 years – and we’re constantly improving. A great example of this is our latest grip innovation, Nordic Traction, specially designed and developed for Nordic winters. Already during its very first winter, Nordic Traction achieved the highest result ever measured by the research institute RISE’s Ice Grip Index.

Nordic Traction – best in class

The Swedish Institute for Standards (SIS) has developed a new standard for testing non-studded winter shoes – and according to it, Nordic Traction is the best. The Research Institute of Sweden (RISE) tested 30 non-studded outsoles, where an Ice Grip Index of at least 3.0 is required to be classified as “grip-friendly.” Icebug’s Nordic Traction delivered a score of 7.4 – the highest result ever measured.

What makes Icebug Nordic Traction special?

Icebug Nordic Traction is developed from over 20 years of experience working with traction. The soles are specially adapted for Nordic winters, made from a rubber compound that maintains grip on snowy and mixed winter surfaces. What stands out with Nordic Traction is that the soles stay soft and keep their grip – even at very low temperatures.

How good is the grip of Nordic Traction?

The independent Research Institute of Sweden (RISE) has never tested non-studded outsoles with better grip than Icebug Nordic Traction. Shoes with Nordic Traction soles are excellent for use on snow and mixed winter surfaces – but they are not designed for use on pure ice. If you’re walking on pure ice, steel studs are the only option that gives you guaranteed traction – and then you should look at shoes with Icebug’s BUGrip technology.

Which sole should i choose?

Choosing the right type of winter shoe is a bit like choosing tires for your car. If you live in a place where icy conditions are common, you need shoes with steel studs if you want to be safe outdoors. If, on the other hand, you live in a place where icy conditions are rare or never occur, you don’t need steel studs. In that case, rubber soles that maintain grip at low temperatures are enough – and then Icebug Nordic Traction is the perfect choice.

We use our business to do good

At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.