We commit to donating 1% of our total sales to non-profit environmental organizations

Since January first 2020 Icebug is a member of 1% for the planet. That means that we commit to donating 1% of our total sales, regardless if we’re making a profit or not, to non-profit environmental organizations.

We joined to solidify our commitment to take our responsibility for the transformation to a sustainable future, on a planet in balance. As a business we see this as a license to operate, and we look forward to joining this movement adding a little more momentum to it and encouraging others to do the same.

We will steer our involvement in 1% for the planet towards climate change mitigation – organizations that work towards decreasing greenhouse gas emissions and to keep re-generative eco-systems intact. The latter will also have a positive effect on biodiversity which is another critical aspect of the planetary boundaries. Since we’re pretty new as a member, there’s not a lot to tell about what we have done so far. Some of the 1% for the planet non-profit partners we have been working with already, giving support or as a member: Climate Neutral (www.climateneutral.org) that have certified our CO2 emissions calculations and the offsetting, Naturarvet/Natural Heritage (www.naturarvet.se) where we have purchased old forest and the European Outdoor Conservation Association (www.outdoorconservation.eu).

We’re looking forward to going further in these co-operations and also getting involved with new partners – either supporting with direct funds, visibility or helping with our expertise in different fields.

It became a no-brainer to do it ahead of the time table and we purchased the offsets on Feb 21st. (Type in ”ICEBUG” in the top left search field of https://offset.climateneutralnow.org/vchistory to see what we have done.


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Icebug make shoes that save the world from slipping - raising the bar for sustainability in the industry and making it easier to get outdoors.

Fabriksstråket 35, 433 76 Jonsered, Sweden|+46 (0) 31-81 70 90|webshop@icebug.se