Harmful algae plants creates a usable foam product instead
Bloom foam have similar material properties to ‘normal’ Ethylene Vinyl Acetate (EVA), the most common material used for midsoles and insoles in shoes, providing great cushioning, rebound and comfort.
What sets Bloom foam apart from using ‘normal’ EVA is the sustainability aspects of it. It gives less CO2 emissions, and it lowers the dependency on petroleum, a non-renewable resource. It is made by the company called Bloom, who harvest harmful algae plants that are polluting water sources to create a usable foam product instead. By harvesting the algae and recirculating the fresh water back it also helps to keep the nature in balance by removing harmful and toxic algae growth.