Icebug's mission is to make it easier for people to get out into nature, while we lead development towards a sustainable shoe industry. An important part of that work is to constantly look for materials and processes that can reduce the climate impact. We have found many effective solutions and are happy to share everything we know.
In 2019, Icebug became the world's first climate-positive shoe company. Now it's time for the next step. We are the first manufacturer of performance footwear to openly report our materials and processes for each shoe style. This is a complex industry, where a shoe can have over 50 different components - and our firm belief is that customers, the industry and the planet win if we are transparent with what materials we use and where they come from. We call it Follow the Footprints. Our hope is that more companies follow us. If you want to know more about the exact content or manufacturing process for your shoe, head to its product page at Icebug.com.
In early 2019, the UN named Icebug the world's first climate-positive shoe company. This means that we at Icebug measure our greenhouse gas emissions and reduce them as far as possible - we have promised to, at a minimum, half climate emissions from 2015 to 2030, which everyone must do to keep global warming below 1.5 degrees. Icebug compensates for more carbon dioxide than we emit giving us a historical climate footprint. From the present and into the future we will compensate for 200 percent of what we emit by investing in UN-certified projects that reduce greenhouse gases.
In early 2020, Icebug became the first outdoor shoe company to join 1% for the Planet. This global initiative means that we are committed to investing one percent of our annual sales to non-profit organizations that work for the good of the planet.
Icebug recently became a member of the Fairwear Foundation, an international non-profit organization that supports clothing and shoe brands in improving the social conditions in production (working conditions, wages, union involvement, gender equality, etc.). They are a neutral partner who gives advice, contributes with training and performs inspections of our producers.