Icebug AB (556545-2611) is a data controller and handles personal data for the purpose of managing orders and enquiries, adapting its offers and messages, communicating information and offers, and analysing data for improved offers and to give Icebug a better insight into how its products and services are used. The data controller is responsible for all handling of personal data being in accordance with the legislation in force.
For the purpose of managing orders and enquiries the lawful basis is contract. For the purpose of adapting offers and messages, communicating information and offers, and analysing data for improved offers and to give Icebug a better insight into how its products and services are used; the lawful basis is legitimate interest. When personal data is handled for people testing our products, the lawful basis is consent. When we need to comply with the law and serving authorities, the lawful basis is legal obligation.
To complete a purchase with us we need to handle personal data (name, address, telephone number, email address, username, communication). This data is stored for three years in order to provide the best possible customer service.
To enter into one of Icebugs events, we need to handle personal data (name, address, telephone number, email address, username, communication, photographs, race results). This data (except for race results) is stored for three years in order to provide the best possible customer experience. The race results are published and are not deleted (as is praxis for race results).
In order to market events, products and services we handle personal data (name, address, telephone number, email address). We handle these until we receive notice that a person does not wish to receive information from us.
In order to develop our services we handle personal data (traffic information from web browser, age, residence, click behaviours). We use this data in an aggregated form (not on an individual level) to analyse how our websites are used och demographics on visitors. This type of data is stored for one year. The data is thereafter either anonymized or deleted.
To develop our products with the help of testers we handle personal data (name, address). This type of data is stored for three years and is anonymized after that.
In order to fulfil our legal obligations we handle personal data (name, addresses, payment information, communication, personal number). We store this information for as long as the law requires. The information is anonymized or deleted after that.
Icebug cares about your integrity and always protects your personal data with the technical and organisational measures required in each case and ensures that the handling is in accordance with the legislation in force.
- Name, address, telephone number, email address
- Payment information
- Personal identification numbers
- Photographs and movies
- Communication between you and Icebug
- Order information, e.g. purchaser and recipient
- Traffic information supplied by your web browser, such as web browser version, language, address of the page you came from and other traffic information such as IP address
- Clicking behaviours such as which links you click on and when
Icebug saves your data as long as we need to for reporting purposes, taking into consideration that we want to be able to maintain a good customer experience and answer questions about previous interactions. We also take into consideration legal requirements for retaining certain information for a long period, for example regarding financial traceability. We may therefore keep your personal data for a reasonable period after your most recent interaction with us. When the data no longer serves the purpose of the handling, it will be deleted or anonymised.
We want to be transparent about the way we handle your data, and if you would like more information about how we handle your personal data, you have the right to request access to your data, which we will provide in the form of a so-called register extract. If we receive a request for access, we may ask for further details to ensure we are giving the right information to the right person. You always have a right to request that your personal data be corrected if the details are incorrect. Within the scope of the given purpose, you also have the right to complete any personal data that may be incomplete. You also have the right to request that the personal data we hold about you be deleted (see below with regards to cases when we cannot fulfill your request). Your request must be in writing and signed and contain information of name, email address and postal address.
Send your request for a register extract, information or correction of incorrect data to:
Icebug AB, Fabriksstråket 35, 433 76 Jonsered, Sweden.
We cannot delete information when there is a legal requirement to store it, such as accounting rules. Nor can we delete data when there are legitimate reasons for the data to be saved, for example with regard to unpaid debts.
You have the right to request restrict processing and a right to object. You have the right to object to data handling that has legitimate interest as lawful basis if you have personal reasons regarding the situation. In some cases we will continue to handle the personal data if we have cogent legitimate interest.
If our lawful basis for handling data is contract, you have the right to request to get the personal data that concerns you and that you have given us, transferred to another controller (data portability).
Icebug AB is responsible for the handling of your personal data complying with the applicable laws on handling personal data. Icebug AB may use subcontractors (‘personal data processors’) to handle your personal data for the above purposes. Icebug AB may, for example, use personal data processors to handle data storage on external servers, for web shop systems, IT and customer support, to conduct customer analyses and to analyse the user experience and use of the service. Personal data processors will have similar responsibilities to those of the data controller regarding the handling of your personal data.
Geographically, our personal data processors may be inside or outside the EU/EES, and your personal data may therefore be shared and transferred within and outside the EU/EES, which means that your personal data can be transferred to geographic areas where there may be less protection for your personal data. Icebug primarily uses processors that meet an adequate protection level through the Privacy Shield Framework or a signed Data Protection Agreement.
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For more information about personal data handling or if you have any questions, please contact us at:
433 76 Jonsered
+46 (0)31-81 70 90
If you have complaints regarding how Icebug handles personal data, you can contact Datainspektionen (the Swedish authority for upholding information rights):
104 20 Stockholm
Icebug makes regular updates to this policy. A new version will come into force when it becomes available on this website.