Good news from 2025

Icebug invests in solar energy

Together with Trine, we invested in solar energy at one of our factory partners in Vietnam. The project reduces the use of fossil energy and lowers CO₂e emissions, while demonstrating that climate impact and economic sustainability can go hand in hand.

Fair Wear Foundation ranks us as a “Leader”

Since 2021, Icebug has been a member of the international organization Fair Wear Foundation, which works for fair wages and safe working conditions for factory workers. The organization performs regular audits, and in February our rating was upgraded to “Leader.” This doesn’t mean we’re done — now we aim to get even better!

We have donated SEK 15 million over five years

Each year, we donate at least 1% of our sales to environmental organizations and projects that do good in the world. Since joining 1% for the Planet in 2020, this has amounted to a total of SEK 15 million.

We published our first book

We’re committed to making Icebug a workplace that strengthens people rather than wears them down. Among other things, we offer three hours of paid wellness activity each week and follow a structured approach to personal development based on the Inner Development Goals framework. This spring, we published “Inner Development as a Team Sport,” a book sharing our experiences and offering inspiration for other companies.

Our winter shoes became even more durable

Ahead of the 2025 winter season, we released our new rubber compound, Nordic Traction. Independent testing shows that it provides excellent grip while being extremely durable. When it comes to sustainability, durability is one of our biggest priorities.

Good news from 2024

The world’s first FSC®-certified shoe collection

We aim to reduce the use of petroleum in our shoes and favor sustainable natural materials instead. Through relentless work with the Forest Stewardship Council (FSC) and a group of smallholder farmers in Thailand, we've created a supply chain for sustainably grown natural rubber. And now it’s here: the world’s first FSC-certified shoe collection!

(FSC-certified under license code FSC-C173562)

100% PFAS-Free

PFAS, the so-called “forever chemicals,” have been widely used in products like cookware and outdoor gear. With new regulations phasing out PFAS, we've fully transitioned to using PFAS-free GORE-TEX membranes. These offer great performance and are better for the environment.

100,000 euros for forest conservation

During Black Friday 2024 we raised 100.000 euros to donate to organizations working to preserve natural forests in Sweden and beyond. Huge thanks to everyone supporting groups like Naturarvet and Cpaws in their vital mission to protect biodiversity.

Pushing the industry away from Petroleum

Järv RB9X won an international sustainability award in May. This high-performance shoe incorporates a significant share of biobased materials, marking a step toward reducing reliance on petroleum-based components in the footwear industry.

Three years with Fair Wear Foundation

Icebug joined the Fair Wear Foundation in 2021, becoming one of 80 companies from 10 European countries working together for better conditions in the clothing and footwear industry. Through our commitment to Fair Wear Foundation, we demonstrate that as customers, we care, demand fair wages that factory workers can live on, and contribute to lasting improvements.

We use our business to do good

At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.