We used to say that we only build shoes for the woods. But since our mission is to inspire as many people as possible to a happier life all year around, we had to think again. With NewRun BUgrip GTX, more treadmills than ever will be put away for good.

Icebug wants to empower people to a more active life outdoors, also during the winter months. But the reality still shows that most people cut down on the exercise outdoors during winter. Therefore Icebug had to think again. For winter 2019 the first winter road running shoe will hit the market.

Cleaver details in a cleaver shoe.

NewRun BUGrip GTX is a super comfortable running shoe with BOA fast lacing system, GORE-TEX membrane and the world's best traction.

No more wet feet.

Psst...NewRun comes in different versions!

Always climate positive!

Icebug is the first climate positive outdoor footwear brand in the world, and we are committed to the UN's Climate Neutral Now initiative. We measure the whole company’s greenhouse gas emissions, reduce them as much and possible and annually compensate for the emissions that can be avoided, by using UN-certified emission reductions.