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NewRun BUGrip

R.I.P all treadmills - the joy of running is outdoors

NewRun BUGrip is made for running on winter roads. A perfect shoe for those who want to stay outdoors and run their usual laps, even during the winter.

With comfort and traction in focus, NewRun BUGrip is perfect for anyone who loves to run or walk on asphalt, dirt roads and bike paths - and who doesn't want to stop just because it happens to be winter every year. With 17 steel studs made of carbide steel under the sole, you make your way safely over all surfaces.

✔️ 17 dynamic studs in carbide steel ✔️ GORE-TEX ✔️ Wide toe box ✔️ Well cushioned sole ✔️ BOA Fit System ✔️ CO2 footprint 9 kg.

✔️ 17 dynamic studs in carbide steel ✔️ Wide toe box ✔️ Water-repellent upper ✔️ Well cushioned sole ✔️ Lacing ✔️ CO2 footprint 8.5 kg.

This is how we reduce our climate footprint.

We at Icebug are serious about our climate work. We follow the UN's Climate Neutral Now initiative, measure the entire company's greenhouse gas emissions, and constantly change materials and processes to get a lower climate footprint. Our shoes will have a climate footprint lower than 6.4 kilos of CO2 per pair by 2030. Along the way, we share our materials and suppliers through our initiative for transparency, Follow the Footprints.


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Fabriksstråket 35, 433 76 Jonsered, Sweden|+46 (0) 31-81 70 90|