Icebug wants to empower people to a more active life outdoors, also during the winter months. But the reality still shows that most people cut down on the exercise outdoors during winter. Therefore Icebug has created our first winter road running shoe. With NewRun BUgrip GTX, more treadmills than ever will be put away for good...
NewRun BUGrip GTX is a super comfortable running shoe with BOA fast lacing system, GORE-TEX membrane and the world's best traction.
We at Icebug are serious about our climate work. We follow the UN's Climate Neutral Now initiative, measure the entire company's greenhouse gas emissions, and constantly change materials and processes to get a lower climate footprint. Our shoes must have a climate footprint lower than 6.45 kilos of CO2 per pair by 2030. Along the way, we share our materials and suppliers through our initiative for transparency, Follow the Footprints.