Free shipping on orders over €99 in Europe or over $199 in the US

R.I.P all treadmills - now it's easy to run outside

Icebug wants to empower people to a more active life outdoors, also during the winter months. But the reality still shows that most people cut down on the exercise outdoors during winter. Therefore Icebug has created our first winter road running shoe. With NewRun BUgrip GTX, more treadmills than ever will be put away for good...





Clever details in a clever shoe.

NewRun BUGrip GTX is a super comfortable running shoe with BOA fast lacing system, GORE-TEX membrane and the world's best traction.


Straight toeline and roomy toebox

NewRun is Icebugs most comfortable running shoe ever. Built to fit and give room and comfort for your feet. Low temperatures don’t go well with a narrow fit so the last has a roomy toe box and a straight toe line.

BUGrip® dynamic studs adapt to all surfaces. Enjoy the fun of running during winter, on everthing from asphalt to pure ice.


World class traction

NewRun also comes with lacing:

This is how we reduce our climate footprint.

We at Icebug are serious about our climate work. We follow the UN's Climate Neutral Now initiative, measure the entire company's greenhouse gas emissions, and constantly change materials and processes to get a lower climate footprint. Our shoes must have a climate footprint lower than 6.45 kilos of CO2 per pair by 2030. Along the way, we share our materials and suppliers through our initiative for transparency, Follow the Footprints.


Be inspired more!
Follow our newsletter

Fabriksstråket 35, 433 76 Jonsered, Sweden|+46 (0) 31-81 70 90|