GREEN IS THE NEW BLACK
BUY A SHOE. PROTECT A FOREST.
Good shoes last for years. If you still choose to buy new shoes today, we choose to donate to the protection of forests.
Today, consumers compete over who can buy the most. We at Icebug do not want to be a part of that. We believe in only buying what we need and taking good care of our things, so they last a long time. We make shoes that last year after year and can be repaired, so you do not have to buy as often. We want to go beyond lowering consumption and to contribute to making a difference to nature. Our proceeds from Icebug.com go in full to work to preserve and rehabilitate an old growth forest in Chippewa National Forest.
This year, we are partnering with One Tree Planted to reforest the Chippewa National Forest in Cass Lake, Minnesota. For this project, One Tree Planted is working in partnership with the National Forest Service to restore forests and nature areas and to stop climate change. Icebug will be donating all sales made on Black Friday to protect our forests. We are turning Black Friday into Green Friday!
Chippewa National Forest is home to some of Minnesota’s last old-growth forests and contains sections of trees that are over 350 years old. It is a rich environment that spans over 600,000 acres and is home to more than 150 nesting pairs of bald eagles.
If we are to preserve the diversity of plants, insects, and animals, we must also protect their habitats. Many species depend on very specific vegetation types found in their home forests to survive. Forest protection is therefore an important part of the work we must do to maintain biological diversity. Forestry and human intervention in old forest areas often means that this biological diversity disappears. The trees become very monotonous, and the forest itself is divided instead of being a continuous ecosystem. Additionally, these forest areas no longer have dying and rotting trees decomposing on the forest floor, which is an important part of the carbon cycle in the forest. Greenhouse gases that would otherwise be absorbed by and stored in the forest floor are released into the air and contribute to increased climate change. Not only is the Chippewa National Forest home to precious flora and fauna, as well as being a center for natural CO2 regulation, but it is also important to the culture of the Leech Lake Band of Ojibwa. Reforestation allows them to maintain their connection to the land, while creating a habitat for biodiversity and community enrichment. Join us in supporting One Tree Planted’s mission to help this beautiful piece of Minnesota landscape thrive for generations to come.
Forest protection is a simple and effective way to protect the species richness in the forest and at the same time ensure that greenhouse gases that are bound in the soil are safe.