Green Friday

GREEN IS THE NEW BLACK

BUY A SHOE. PROTECT A FOREST.

Good shoes last for years. If you still choose to buy new shoes today, we choose to donate to the protection of forests.

Today, consumers compete over who can buy the most. We at Icebug do not want to be a part of that. We believe in only buying what we need and taking good care of our things, so they last a long time. We make shoes that last year after year and can be repaired, so you do not have to buy as often. We want to go beyond lowering consumption and to contribute to making a difference to nature. Our proceeds from Icebug.com go in full to work to preserve and rehabilitate an old growth forest in Chippewa National Forest.

🌲 THE MORE FOREST THE BETTER

Last year, we contributed over $44,000 to protect forest areas with several hundred years old forest in Sweden. This year, we’re also protecting an old growth forest in a US National Forest.

ONE TREE PLANTED

Chippewa National Forest is home to some of Minnesota’s last old-growth forests and contains sections of trees that are over 350 years old. It is a rich environment that spans over 600,000 acres and is home to more than 150 nesting pairs of bald eagles.

NO TIME TO LOSE!

Worldwide, forest areas equivalent to 36 football fields disappear every minute. The more forests we destroy, the harder it becomes for the species that live there to survive.

We're Giving a Gift to an Old-Growth Forest

Forest protection is a simple and effective way to protect the species richness in the forest and at the same time ensure that greenhouse gases that are bound in the soil are safe.

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Fabriksstråket 35, 433 76 Jonsered, Sweden|+46 (0) 31-81 70 90|webshop@icebug.se