A stylish and reliable bestseller

Can I go indoors with the studs?

You should not walk on sensitive floors with your studded Icebugs. They are not suited for walking on the hardwood floor in your living room, for example. But on floors, such as those in your local grocery store, they work fine. This is because Icebug's studs flex a little in the sole when you walk on asphalt, stone, or a similar material. We also have the sole protector Overshoe. A convenient solution if you need to go in somewhere and don't want to risk damaging the floor.

Lowering our footprint one shoe at a time.

Icebug is at the absolute forefront of sustainability work in the shoe industry. When you choose a pair of shoes from us, you can be certain that you have chosen a shoe brand that takes responsibility.

🚢 SHOES SHOULD NOT FLY.
Icebug has not flown home a single pair of shoes from the factory this spring. Using air freight would double the CO2 emissions of each pair of Icebug shoes. This is why we haven’t flown any shoes home in five years and why we will continue to say “no” to air freight.

💭 WE WILL CUT OUR CLIMATE FOOTPRINT IN HALF BY 2030.
Our shoes must have a climate footprint of no more than 6.4 kilos of CO2 on average by 2030. We have come a long way and have paved the way for others, but we still have a lot to do. It is important to keep working towards lowering our emissions.

👞 WE CONSTANTLY CHANGE TO BETTER MATERIALS
The new Ivalo4 BUgrip has a lower CO2 footprint and a greater proportion of bio-based material than its predecessor. In the midsole, you will find foam made from algae that has been harvested from lakes. The heel and toe are reinforced with recycled plastic made from abandoned fishing nets. Switching to using lower-emission materials in all of our models as soon as possible is an important step towards reaching our goals.