The shoe industry accounts for as much carbon dioxide emissions as aviation. So, it can't continue.
70% of all our running shoes have 100% recycled plastic in the upper.
Our outsoles are made of 13% recycled rubber. This is as far as we can go, at this moment, without compromising the wear resistance.
Harmful algae are harvested from over-watered streams and instead become the practical foam product Bloom-foam which we use in our middle and inner soles. Smart in several ways!
Icebug Summer 2020 - the world's most sustainable shoe collection?
The shoe industry needs to become more sustainable, and we’re happy to lead the way. Icebug tests and evaluates all the materials and components of each shoe, to see if they can be replaced by something that – without compromising function – is better for the environment.
In addition to minimizing our negative impact, we also overcompensate for our carbon dioxide emissions. In Spring 2019, we became the world's first climate-positive outdoor footwear brand, and we’re now trying to get the rest of the industry to follow. We offset the emissions that we produce that couldn’t be reduced or eliminated, by investing in UN-certified projects that reduce greenhouse gases.
Discover our entire assortment: