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Grove W WoolpowerOur most sustainable shoe yet

Why this shoe is different

With Grove W BUGrip® Woolpower, Icebug is taking a big step towards the future. This is a boot that is Icebug’s most sustainable model so far. It’s also the winner of the ISPO award 2019 in the category Urban – Street & Lifestyle. The look, the light feeling and the world’s best traction comes on top of it all.

STUDDEDGrove W Woolpower BUGripBUY NOW
NON STUDDEDGrove W Woolpower MichelinBUY NOW

A lot of good thing already, right? There’s more…

The beginning of a beautiful friendship.

Two brands, one mission. Both Icebug and Woolpower are making products that make it easier to be outdoors during the whole winter. Grove is the first real collaboration between the two – but not the last.

Woolpower leftovers in the upper.

Leftover pieces from Woolpower’s production are used. Good for both minimizing waste – and for keeping your feet warm. The felt also have other great benefits, it has excellent insulation qualities and is rigid enough to be used as only one layer in the shaft, thus minimizing the number of different materials and the use of glue.

Gold rated leather.

All leather used in Grove is gold rated by the Leather Working Group, guaranteeing it’s produced as sustainable as possible.

Woolpower insole.

A warm insole produced with leftovers from Woolpower will give your feet a warm and comfortable winter.

Bloom foam + Woolpower insole

The insole is made with recycled wool from Woolpower together with Bloom foam to offer great cushioning and warmth. Harmful algae plants that are polluting water sources are made to a usable foam product instead. Bloom foam have similar material properties to EVA, the most common material used for midsoles and insoles. But Bloom foam gives less CO2 emissions and it lowers the dependency on petroleum.

Mariell Bjuhr, designer at Icebug, about the cooperation:

''Grove is an example of a cross-industry collaboration between the footwear – and clothing industry, where we are using the waste from Woolpowers clothing production to improve the function and sustainability of our shoe. By using the waste from Woolpower, the material is upcycled and is given a second lifecycle''

Recycled material and the world's best traction.

Traction that doesn’t wear out Icebug’s shoes are made to be worn – a lot. Grove’s 14 BUGrip® steel studs are almost impossible to wear out, and the technology works great even if you happen to lose a stud or two.
20% recycled rubber in the outsole The probably biggest single sustainability step forward for FW19 is that we’re using 20% recycled rubber in the outsoles with BUGrip – while maintaining performance and durability.
The boot comes in two versions. One with BUGrip® studs and one with Michelin outsole. Both versions are water repellent and have a long medial zipper.

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Icebug make shoes that save the world from slipping - raising the bar for sustainability in the industry and making it easier to get outdoors.

Fabriksstråket 35, 433 76 Jonsered, Sweden|+46 (0) 31-81 70 90|webshop@icebug.se

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