Our most sustainable shoe yet

A lot of good thing already, right? There’s more…

The beginning of a beautiful friendship.

Two brands, one mission. Both Icebug and Woolpower are making products that make it easier to be outdoors during the whole winter. Grove is the first real collaboration between the two – but not the last.

Woolpower leftovers in the upper.

Leftover pieces from Woolpower’s production are used. Good for both minimizing waste – and for keeping your feet warm. The felt also have other great benefits, it has excellent insulation qualities and is rigid enough to be used as only one layer in the shaft, thus minimizing the number of different materials and the use of glue.

Gold rated leather.

All leather used in Grove is gold rated by the Leather Working Group, guaranteeing it’s produced as sustainable as possible.

Woolpower insole.

A warm insole produced with leftovers from Woolpower will give your feet a warm and comfortable winter.

Bloom foam + Woolpower insole

The insole is made with recycled wool from Woolpower together with Bloom foam to offer great cushioning and warmth. Harmful algae plants that are polluting water sources are made to a usable foam product instead. Bloom foam have similar material properties to EVA, the most common material used for midsoles and insoles. But Bloom foam gives less CO2 emissions and it lowers the dependency on petroleum.

Mariell Bjuhr, designer at Icebug, about the cooperation:

Recycled material and the world's best traction.