Dynamic insoles that make a difference

With Icebug Insoles, you get smartly designed insoles that offer support, relief, and comfort – whether you’re walking, running, working on your feet, or simply want to feel better in everyday life. Built on a global patent from Ortolab – Scandinavia’s leading manufacturer of orthopedic footbeds – they’re developed to deliver effective support and help prevent injuries.

All at a fraction of the cost of custom orthotics, with no waiting time and a 60-day satisfaction guarantee.

Why do they work?

– They activate foot muscles through dynamic support.

– They support both the longitudinal and transverse arches.

– They absorb shock at heel strike with an integrated heel pad.

Who are they for?

– You stand and walk a lot at work.

– You’re a runner or an athlete.

– You’re active in daily life or outdoors.

– You want to prevent overuse injuries or restore your foot’s natural function.

Smart features and preventative benefits

Transverse Arch

A small pad under the forefoot activates muscles that are often underused. While it may feel unfamiliar at first, it improves stability and reduces fatigue over time.

Longitudinal Arch

As your body weight shifts with each step, dynamic support helps the arch return to its natural shape instead of collapsing. The result is a smoother, more efficient stride.

Heel

An integrated heel pad compresses the fat pad at impact, enhancing shock absorption and protecting both the heel and knee.

These features work together to help prevent common foot and leg issues such as: plantar fasciitis, Achilles tendonitis, runner’s knee, Morton’s neuroma, hallux valgus, hallux rigidus, shin splints, a flattened heel pad, collapsed longitudinal or transverse arches, and even hip or lower back pain.

How to choose the right model

Choose the level of support

– MEDIUM suits 80% of users.

– HIGH is for those with high arches needing extra support.

Choose the level of cushioning

– COMFORT offers extra cushioning (5 mm), ideal for shoes with removable insoles

– SLIM has a low profile (2 mm), perfect for snug-fitting shoes like running shoes or sneakers.

We use our business to do good

At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.