Our Shoes

NewRun BUGrip

three people running on the ice with a city in the background

NewRun BUGrip

Are you ready to leave the boring treadmill for lovely winter running? In that case, NewRun BUGrip is a great shoe for you.

This is a really comfortable shoe with 17 studs in carbide steel for perfect grip on all surfaces. It works just as well on icy dirt roads as it does on bike paths and the like.

It is well cushioned, lightweight and has a water-repellent upper. Without comprising our minimalist design philosophy, this is a great shoe for outdoor activities in the winter.

two people running in the snow on a frozen lake wearing Icebug winter running shoes

9% bio based materials

20% recycled materials

9 kg CO2 eqv. per pair


Upper is made of bluesign® and 100% recycled PET polyester.

Midsole EVA contains 20% BLOOM® foam, which is made from algae from overgrown lakes.

Lining is made of bluesign®, recycled and solution dyed PET polyester.

The OrthoLite® Hybrid™ insole blends 5% recycled rubber and 15% production waste foam for 20% eco-content. It is lined with bluesign® 100% recycled, GRS certified and solution dyed PET polyester.

We use our business to do good

At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.