Our Shoes

Aura ReWool RB9X

A couple enjoying a peaceful moment on a bench beside a bicycle.

The sneaker of the future is here

Aura ReWool RB9X is the next-generation sneaker from Icebug. Never before has there been an everyday shoe with such a soft and lovely feeling for the feet. The secret? The SuperC midsole is our most well-cushioned sole to date. You can't get any closer to the feeling of walking on clouds.

In Aura ReWool, we have used as high a proportion of natural materials as possible: wool, natural rubber, and recycled materials. The airy upper is made with 50% recycled wool, and in the outsole, you have Icebug's grip rubber RB9X.

Three friends strolling on a dock by the water, enjoying a leisurely walk together.

Test-winning grip for the summer

Whether you want to run in the forest or take a walk in town, the experience is better with a good grip on your feet. RB9X is the technology that gives you the best grip. RB9X is our rubber compound designed to grip, regardless of whether the surface is dry or wet. The RB9X soles have different shapes to suit different activities, but the rubber compound is the same – and the grip is always just as good!

Icebug sneakers placed on a wooden dock next to the water.

Grip that lasts

With grip under the feet, using the shoes becomes more fun. You will want to use your RB9X shoes a lot, so we made them incredibly durable. The wear resistance of our RB9X soles is as much as 50 percent higher than the recommendation for asphalt trail running shoes.


21% bio based materials

31% recycled materials

9 kg CO2 eqv. per pair

We use our business to do good

At Icebug, we’re committed to making better shoes that help you get out every day – no matter the conditions. Also, we have decided to change our industry by taking responsibility for our footprint. Our goal is to make footwear with great durability, low CO2 emissions and respect for people and planet. Part of the money that you invest in us, we give back to the planet by donating to organizations that, for instance, work to preserve old-growth forests.