Recycled wool with style.
Eide is more than a comfortable everyday shoe. Thanks to natural and recycled materials, Eide Biosole is also a good choice for everyone who cares about the climate.
Made from recycled wool.
The best thing about Eide is clearly that it is largely made from recycled materials. The felted wool upper is made from wool scraps sent to us from the Swedish Woolpower factory. The rest of the shoe is made from recycled plastic rubbish and abandoned fishing nets, among other things. Eide Biosole has a climate footprint of only 7.8 kg CO2 per pair, which is one of the absolute lowest in the entire shoe industry.
Natural comfort.
Eide Biosole is loved for its unbeatable comfort. This comfort is made possible by Icebug's energy reproducing BUGforce midsole, which is also used for Icebug's most comfortable running shoes. The midsole contains a material called Bloom Foam, which is a foam made from algae taken from lakes with dangerously high algae populations. Using algae from eutrophied lakes allows us to help purify water while reducing our dependence on oil.
A shoe for all situations.
Wool is a fantastic material. It thermoregulates, meaning it keeps you warm when it's cold and cool when it's hot. This in combination with a good grip makes the Eide Biosole a versatile shoe that is perfect to use from early spring to late autumn.
Natural grip.
This year, Eide has an outsole made of Biosole, Icebug’s new material that is primarily natural rubber instead of oil-based rubber. Natural rubber helps stay soft in all temperatures and provides a good grip all year round. The natural rubber in the soles is FSC-certified and is sourced by Icebug from sustainably managed forests in Thailand.
The wool upper is made with waste wool that comes from Swedish Woolpower's production. Material that would otherwise be wasted gets a new life.
The midsole is made with Bloom Foam, a kind of foam made from algae harvested from lakes whose algae population is hazardously high.
The heel and toe cap are made with recycled fishing nets. These discarded nets become something useful instead of destroying the oceans.
The outsole is made of Icebug's grip rubber, Biosole™. Here, natural rubber replaces synthetic rubber and reduces oil dependence.
This is how we reduce our climate footprint.
We at Icebug are serious about our climate work. We follow the UN's Climate Neutral Now initiative, measure the entire company's greenhouse gas emissions, and constantly change materials and processes to get a lower climate footprint. Our shoes will have a climate footprint lower than 6.4 kilos of CO2 per pair by 2030. Along the way, we share our materials and suppliers through our initiative for transparency, Follow the Footprints.
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