Stories

Good News!

Stories

Good News!

Together, We Make a Difference

The future may sometimes seem daunting, but there’s always progress to celebrate! Here are five key areas where we've made strides this year—and more good news is on the way.

1. The World’s First FSC®-Certified Shoe Collection

We aim to reduce the use of petroleum in our shoes and favor sustainable natural materials instead. Through relentless work with the Forest Stewardship Council (FSC) and a group of smallholder farmers in Thailand, we've created a supply chain for sustainably grown natural rubber. And now it’s here: the world’s first FSC-certified shoe collection!

(FSC-certified under license code FSC-C173562)

2. 100% PFAS-Free

PFAS, the so-called “forever chemicals,” have been widely used in products like cookware and outdoor gear. With new regulations phasing out PFAS, we've fully transitioned to using PFAS-free GORE-TEX membranes. These offer great performance and are better for the environment.

3. 100.000 Euro for Forest Conservation

This Black Friday, we raised 100.000 euros to donate to organizations working to preserve natural forests in Sweden and beyond. Huge thanks to everyone supporting groups like Naturarvet and Cpaws in their vital mission to protect biodiversity.

4. Pushing the Industry Away from Petroleum

Our new running shoe, Järv RB9X, hasn’t yet been released, but it won an international sustainability award in May. This high-performance shoe incorporates a significant share of biobased materials, marking a step toward reducing reliance on petroleum-based components in the footwear industry.

5. Three Years with Fair Wear Foundation

Icebug joined the Fair Wear Foundation in 2021, becoming one of 80 companies from 10 European countries working together for better conditions in the clothing and footwear industry. Through our commitment to Fair Wear Foundation, we demonstrate that as customers, we care, demand fair wages that factory workers can live on, and contribute to lasting improvements.

As a customer, you can also make a difference—buy from brands that collaborate with organizations like Fair Wear and regularly audit working conditions. If a product seems too cheap to have been produced fairly, choose something else.

No one can do everything, but we can accomplish a lot together. Thank you for supporting Icebug on this journey!

Wir nutzen unser Unternehmen, um Gutes zu tun

Bei ICEBUG sind wir fest entschlossen, die besten Schuhe herzustellen, die dir helfen, jeden Tag bei jedem Wetter nach draußen zu gehen. Darüber hinaus möchten wir unsere Branche verändern, indem wir Verantwortung für unseren ökologischen Fußabdruck übernehmen. Unser Ziel ist es, Schuhe mit langer Haltbarkeit, geringen CO2-Emissionen und mit Respekt vor Mensch und Natur zu produzieren. Ein Teil des Geldes, das du in uns investierst, fließt zurück an unseren Planeten, indem wir Organisationen unterstützen, die beispielsweise alte Wälder schützen.