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Icebug is proud to be the title sponsor of the Birkie Trail Fest for 2022-2024! The American Birkebeiner and Icebug's missions are each grounded in ensuring the planet's and its people's health. Icebug is committed to spending time in nature and making quality footwear with low environmental impacts that help others do the same.

15% off Icebug running shoes for all Birkie Trail participants!

Not only do our ideals line up, but Icebug trail shoes are perfect for keeping your footing and taking on the heavily-forested trail of the Birkie. We are happy to offer a 15% discount on all Icebug running shoe to Birkie Trail Fest participants through October 9th! Code for available when you register.

Shop in store at New Moon Ski & Bike Shop

New Moon Ski & Bike Shop, located in Hayward, WI, will be offering 15% off of all Icebug products to Birkie participants through October 9th.

15569 US Hwy 63, Hayward, WI 54843 M-F: 9-5:30 Sat: 9-5 Sun: 10-4

Show your Birkie Trail Festival registration at checkout to receive your discount.

Call (715) 634-8685 for any questions about New Moon's Icebug shoes.

Are you ready to run?

The key to finding the right running shoe is knowing where and how you like to run. Do you stick to the pavement or are gravel paths your scene? Are you an experienced trail runner or are you ready to take your first steps onto a forest path? No matter where you are in your running journey, there is a pair of Icebug running shoes ready to make sure you have support and comfort every step of the way.

Not sure what Icebug running shoes are best for you? Read on to learn more about our traction technologies and what they're best suited for.

Long distance running requires cushioning that lasts. Arcus RB9X features a midsole with ample cushioning to support you on both gravel roads and and light trails. The outsole is made with our most advanced rubber, RB9X™. It also features a unique cleat pattern to give you great traction on wet stones and rocks. The rocker-shaped midsole gives you great energy return and ensures a smooth stride. Whether you're training for long distances, going for a recovery run, or enjoying a walk, Arcus is the perfect shoe for you!


Arcus RB9X GTX

Don't let the rain keep you from running! Arcus GTX brings you all the comfort and support of Arcus RB9X with the addition of a GORE-TEX™ membrane. The membrane is integrated with the upper material, making it even softer and more comfortable than a traditional membrane bootie construction. Stay dry through rain and puddles, without compromising on support.


Arcus BUGrip GTX

Our best-cushioned running shoe is ready for winter! Arcus BUGrip brings you the same support and cushioning you love in Arcus, now with the addition of 13 dynamic, carbide steel-tipped studs. The dynamic studs respond to the pressure of your step to give you the best grip possible on snow and ice. Arcus BUGrip GTX includes a GORE-TEX™ membrane to keep your feet dry while training in the snow. This membrane is also integrated with the upper material, providing a comfortable layer of protection from the elements.

Less emissions, more running

At Icebug, we believe in being good stewards of the planet. This means doing everything that we can to make sure that our products impact the planet as little as possible. Although there will always be emissions produced in consumption, we continually work to ensure that Icebug shoes are made with materials and processes that produce as small an amount of emissions as possible.

OutRun is perfect for everyone looking for long-distance comfort on the trails. Whether you are a recreational runner looking fro stability or an experienced runner looking to train for long distances, OutRun provides support where you need it most.

Horizon is ideal for those looking to get started with trail running. It is best suited to less technical trails and gravel paths. It's RB9X outsole provides traction in all kinds of conditions and will help you keep your footing as you embark on your trail running journey.


Rover RB9X GTX

Rover is a shoe made for long comfortable runs and speed hikes, in all kinds of weather and terrain types. The outsole pattern is designed so grip in mud as well as on rocks and together with the RB9X™ rubber compound it provides superb traction even on both dry and wet surfaces. Rover RB9X features a BOA closure system to provide a secure fit while also being easy to use. The high torsion and fully cushioned midsole, in combination with the ESS system, result in a stable shoe that protects from over-pronating.


Rover BUGrip GTX

Rover BUGrip GTX brings you all the torsion and cushioning of Rover RB9X with the addition of 19 dynamic, carbide steel-tipped studs. The BUGrip traction technology allows you to run on snow and ice, without worrying about slipping. This shoe also features the BOA lacing system, ensuring a secure fit. The GORE-TEX™ membrane is integrated into the fabric of the upper. This produces waterproof shoes that are more comfortable than those whose waterproofing is made in the traditional bootie construction.

For the most technical trails, you need un-matched traction. For this, we have developed Sisu OLX. Fixed studs give you great grip on the most technical trails.


Acceleritas8 RB9X

Gear up for the toughest runs! Acceleritas8 are lightweight and offer superior ground control for handling difficult obstacles. The RB9X outsole features a tread pattern that mimics tractor tires, giving you unmatched grip in mud, while still feeling like you're running barefoot. Acceleritas8 has a low weight when wet, making it the perfect shoe for obstacle racing or swim running!

Pytho BUGrip combines features that many winter runners appreciate; medium drop, torsional rigidity and a roomy protective toebox. The light yet durable upper can take a beating. It absorbs minimal water and has great water repellency. Pytho6's BUGrip outsole features 16 dynamic, carbide steel-tipped studs to give you un-matched grip on ice and snow. Pytho6 gives you great ground control and is built for long distance running.

Not your average race


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