Experience the next level of function and style
Discover Ava RB9X! With its BOA® Fit System creating a perfect fit and its waterproof, durable leather, Ava works well with urban styles as well as hiking pants.
Can we combine our knowledge of exceptional function with good looks? Can we make a shoe that suits the stormy days as well as the sunny ones, a shoe perfect for spring, summer and autumn? The answer is yes. After much anticipation, the Ava RB9X is finally available! We invite you to experience the next level of function and style.
Less oil – more natural resource
To reduce our oil dependence and climate footprint, Ava has been given a sole in 62% natural rubber. Better for the world - but with the same traction as you would expect from an Icebug shoe.
Leather – a good material if produced in a correct way
Everyone who has owned a leather shoe knows that it is a durable material that will last for years if you take care of it. To be sure that the leather we use meets our high sustainability requirements, we use Nubuck which has received the Leather Working Group's gold label. Read more about our leather here.
15,2 kg eqv. per pair
16 % recycled materials
42 % bio based materialsA smarter way to color the shoes
Ava is also marked with DriTan, which means that the leather is dyed in a way that saves both water and chemicals compared to conventional dyeing.
This is how we reduce our climate footprint.
We at Icebug are serious about our climate work. We follow the UN's Climate Neutral Now initiative, measure the entire company's greenhouse gas emissions, and constantly change materials and processes to get a lower climate footprint. Our shoes will have a climate footprint lower than 6.4 kilos of CO2 per pair by 2030. Along the way, we share our materials and suppliers through our initiative for transparency, Follow the Footprints.
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