It’s a long way from the moment that Icebug designer Karin draws a first sketch of a shoe until it is on your foot. A few lines of ink on paper turns into textile and rubber. After that the shoes will be immediately tested – stone hard. Maybe the model for running that you have chosen is tested on a muddy dirt road outside Ulricehamn by Erik, our Quality manager and master orienteer. Once the shoes have got a ok in that round, they are sent out in real life. Maybe to your home. A couple ends up at the feet of a girl who wins the World Championship gold, another makes it possible for an older man to take a walk down to the corner shop though it is icy. Ultimately, everything we do, we do to try to make life a little easier and a little better for people. In different ways.

About Icebug

It all started with wanting to do better... In 1999, designer Eliza Törnkvist and her son David Ekelund, who had been running a small footwear company, decided… Read more

User testimonials

If there's something Icebug is extra proud of, it's all the great feedback we get from people who use our shoes. On this page we… Read more


Icebug USA is proud to present the 2016/2017 Ambassador Athletes. Icebug Ambassadors are sincere and humble. They love the outdoors and have fun while playing… Read more

Race Team

In partnership with OCR Gear, we are pleased to announce the formation of the Icebug & OCR Gear Race Team. A diverse collection of individuals… Read more