Economical, social and environmental sustainability is something we really care about at Icebug Xperience. We want the event to grow organically together with the area, to market Bohuslän as an all year-destination. We work with local entrepreneurs and inkeepers, and our vision is that everything consumed at Icebug Xperience is made by organic, locally produced ingredients. We also want to take care of the environment in the area. Most of the race therefore follow existing coastal paths and trails, and we place garbage bins during the course. We also inform our participants about the Swedish Right of Public Access and the importance of respecting it.