Product news

Zeal – the impossible trail shoe made possible

Zeal – the impossible trail shoe made possible

2 March 2015

With the new model ZEAL Icebug jumps right into the untouched future of running shoes. A future where the impossible combination of being able to provide both stability and softness is no longer impossible. Because now Icebug has developed the HGMS2-technology. Common practise in the business when developing a trail running shoe... Read more

Run like a tractor!

Run like a tractor!

2 March 2015

Acceleritas4 is minimalism the Icebug way, a must-have for the thrillseeking runner venturing into swimrun, obstacle race or beyond the beaten track! Acceleritas is an ongoing success for the Icebug product developers. From the construction of the sole, down to the smallest detail, this shoe breathes innovation. The sole of this shoe... Read more

A sneaker built for winter!

A sneaker built for winter!

1 September 2014

Icebug introduces a new type of sneaker for winter in the fall/winter 14 collection Icebug has a solid base of people that loves to run with the safe feeling of a benchmark traction technology under their feet. Juniper is Icebugs way to give the running community the same feeling... Read more

Go off trail with Ardor olx

Go off trail with Ardor olx

7 April 2014

Har du upptäckt sommarens nyhet i Icebugs Offtrail-kollektion? Säg hej till Ardor! Den perfekta skon för långa träningspass, eller på tävling för löpare med högre krav på komfort och stöd. Ardor olx är en slitstark sko för löpning i riktigt tuff terräng. Det som skiljer den från Spirit4 olx... Read more

A real tough one

A real tough one

28 February 2014

ACCELERITAS4 RB9X Acceleritas4 is minimalism the Icebug way, a must-have for the adventure seeking off trail runner! The Acceleritas4 has seen two major updates compared to last summer’s version: The height of the heel cup has also been slightly reduced in order to reduce pressure at the Achilles tendon. The... Read more

New model for running!

New model for running!

21 February 2014

Want a new experience? Try the new combination of a very light road runner and the RB9X fully covering rubber outsole and you get the best of both fun and real traction. That is Enlight RB9X from Icebugs summer 14 collection, available from march. When the Icebug development team started... Read more

Shoe of the week – Pytho BUGrip!

Shoe of the week – Pytho BUGrip!

22 November 2013

Seven years of happiness with Pytho BUGrip It’s always funny when a new model takes off into the world and immediately becomes highly appreciated by the users. But it is just as much fun to look at the models that have been around for a while and still are... Read more

The shoe of the week – Daphne

The shoe of the week – Daphne

11 November 2013

Hi there! This week we want to highlight one of our new shoes in the collection this winter. It’s Daphne, that comes with our without studs. Daphne is a nice looking and light winter boot that is developed to suit the long walk on your favorite path or the... Read more

Run as long as you can with DTS

Run as long as you can with DTS

24 September 2013

One of this winters really big news in the running collection is the brand new model DTS BUGrip (Distance Training Shoe). It comes with our without Outdry membrane (waterproof). The DTS BUGrip is a well cushioned shoe with a wide last and it fits really well for those of... Read more